For a club not even a decade old, RB Leipzig has enjoyed a quick rise. With a second place finish in its first Bundesliga season in 2016-17, the Bulls became the first league debutants to earn a Champions League spot. Unknown players such as Denmark's Yussuf Poulsen, Sweden's Emil Forsberg and Guinean Naby Keita all became household names with the success of RBL.
From an association with Red Bull, the familiar logo is screened on the front, and on the embroidered badge. "Die Roten Bullen" (Red Bulls) is printed inside the collar. Nike's graphic strip is in red on the sleeves.