Bayern Munich and adidas have revealed the 2017/18 home jersey for the German champions on May 18, 2017. The design is heavily inspired by the 1974 jersey, featuring a distinct look that sets itself apart from recent home kits.
The distinctive jersey was worn when Bayern won the 1976 Intercontinental Cup, known as the FIFA Club World Cup today.
The new Bayern jersey features a classic crew-neck collar with a triangular insert on the front. The iconic three stripes return to the shoulders, while wide white pinstripes occupy the front.
The Bayern badge and stars appear over the heart, with the adidas logo presented on the right. The T-Mobile logo will sport a black outline to stand-out on the new design.
The “Mia San Mia” motto is placed on the top of the back, just over the club’s name. The sleeves and back are clean red, while the cuffs posses a white finish. The new kit is completed by red shorts and socks, and will debut on-field when Bayern close their 2016/17 Bundesliga campaign against Freiburg at the Allianz Arena.
Reigning and defending German Bundesliga champions Bayern Munich and adidas have revealed the club’s 2017/18 away jersey, as a favored look of the past returns with a modern touch.
FC Bayern’s new navy away jersey is with chest band of red Northwestern stripes at the front. It’s to coincide with Bayern’s decision to swap their red home jerseys with navy 20 years ago.
The features for this incoming jersey have a more standard yet clean effect. The collar is a solid navy v-neck, with the shoulders occupied with adidas three-stripe trim. The sleeves are clean navy with a thin red cuff compared to the thicker, pronounced red stripes on the originals.
A white adidas mark and the Bayern crest at placed on the upper chest, with four golden stars above Bayern’s badge for their successes on the pitch.
Deutsche Telekom returns as main shirt sponsor, in white over the red chest band.
When thinking of Bayern Munich, one of the first words that springs to mind is ‘consistency.’ The Bavarian giants are the biggest club in Germany by some stretch, one of the powerhouses of European football, and perennially at the front of the queue when trophies are being handed out at the end of each season.
The level of coherence, uniformity and harmony that has led Bayern to becoming one of the biggest and most successful clubs on the planet, however, has not been reflected in their game day attire.
The Allianz Arena club’s home jersey has undergone a multitude of rethinks, redesigns, and reshuffles over the years with the main colors sported by the team’s players often changing several times over the course of a decade before then returning to the original design.
Founded in 1900, Bayern initially registered its official team colors as white and blue, but they actually turned out in white shirts and black shorts for the first five years of the club’s existence.
At that point, a switch to red shorts was made. It is believed that the term ‘red shorts’ was thrown at the team’s young players at the time as a particularly unimaginative form of insult.
Shortly after, the Bayern shirt became a combination of white and a deep red. This remained the case up until the late 1960s and, to varying degrees, these are the colours that have predominantly formed the basis of the home jersey’s design ever since.
But within this color scheme, and with the odd variance from it, there has been plenty of fluctuation. The 1968/69 season saw Bayern turn out in red and blue stripes, for example, not dissimilar to how Barcelona are traditionally attired.
A couple of years later, red and white stripes were adopted. In 1973, a simpler red design was introduced, much closer to the arrangement that has been worn in the campaigns during the mid-2010’s at the Allianz Arena.
The mid ‘90s brought a return to red and blue stripes for Bayern, before an all-navy jersey was released for the 1997/98 campaign. The following season saw a return to red, but navy remained on the sleeves.
Aside from a throwback to red and white stripes for Champions League games during the 2009/10 season – in which, under the guidance of Dutch coach Louis van Gaal, Bayern almost won the Bundesliga, DFB Pokal Cup, and the UEFA Champions League treble – red has been the dominant color for the Bavarians.
Keeping up? Luckily for Bayern, the constant changes to their playing attire has not hampered the club’s performances on the field. With 27 Bundesliga titles, they are by far the most successful club in German football history, while only Real Madrid (11) and AC Milan (seven) can top their haul of five UEFA Champions League/European Cup triumphs.
Bayern’s rather unusual approach to kit design doesn’t end there, however. Supposedly in an aim to overcome a hoodoo held over them by Kaiserslautern during the 1980s and ‘90s, Bayern wore a blue and yellow away kit when visiting the southwest German side. The colors were inspired by the Brazilian national team, and were worn to help reverse the club’s fortunes against this particular opponent.
It seems the more things change for Bayern Munich, the more they stay the same.
Bayern Munich has long been one of the most successful teams in the world. The squad also known as ‘Die Roten (the Reds)’ and ‘FC Hollywood’ has won a record number of Bundesliga and DFB-Pokal titles. They have been successful in Europe as well with 5 European Cup/UEFA Champions League titles (the 3rd most of any club). The most recent championship came in 2013 when the club won the treble, capturing the Bundesliga title, the DFB-Pokal, and the UEFA Champions League.
Bayern Munich was founded at the beginning of the 20th century on February 27, 1900. The team was put together by amateur players from the Munich gymnastics club, MTV 1879. But many supporters consider long-time club president Kurt Landauer the inventor of Bayern Munich as a professional club.
Landauer joined the club as a player in 1901. He was elected as president of the club for the first time in 1913. This ended with World War I but he was once again elected president after the war and served until 1933. After World War II, Landauer returned for his final stint as president and served until 1951. He has the longest tenure as president in club history.
The various German leagues joined together to form the Bundesliga in 1963, and Bayern Munich was surprisingly not a founding member. Bayern was admitted two years later, and quickly cemented itself as one of the most dominant teams in German soccer.
The early Bayern teams of the 1960’s teams featured some of the greatest players in German history including Franz Beckenbauer and Gerd Müller. In its first Bundesliga season Bayern Munich finished third but won its second DFB-Pokal title. Four years later Bayern won the first domestic double in the history of the Bundesliga by taking the league title and the DFB-Pokal.
The 1970’s were an incredibly successful time for Bayern Munich and considered the ‘golden generation’ for the team. The team won 3 consecutive Bundesliga titles between 1971 and 1974. Furthermore, the club won its first European Cup in 1974 and added a 2nd and 3rd European Cup trophy in 1975 and 1976. Munich also won the Intercontinental Cup in 1976.
During the 1980’s Bayern Munich managed to be very successful domestically with an additional six league titles and three more DFB-Pokal trophies. Jupp Heynckes became coach in 1987, and led the team to another two Bundesliga championships. It was during this time that the club’s players became headline news in local papers more for gossip and off the field occurrences rather than soccer so some pundits began to refer to the club as ‘FC Hollywood.
Former star striker Beckenbauer returned in 1993 to manage the club to yet another Bundesliga title. The following year Beckenbauer was made club president in 1994, a role he held until 2009.
Ottmar Hitzfeld took the reins as manager in 1998, and guided the team into success in the new millennium. Bayern Munich won four of the next six Bundesliga seasons along with its third double. In 2001, the team won its fourth UEFA Champions League title, defeating Valencia on penalties. After the end of the Hitzfeld era, Felix Magath took over at the helm. He led the team to consecutive doubles in 2004/05 and 2005/06 seasons.
In 2005 Bayern Munich moved into its new home ground, the Allianz Arena. Jupp Heynckes came back as manager in 2011, and brought the team to even greater heights. The 2012 team set multiple records, and is often considered the best squad in the club’s history. It was the first German team to complete the treble when they won the Bundesliga title, the DFB-Pokal, and the 2013 UEFA Champions League title with a win over league rivals Borussia Dortmund.
Former Barcelona coach Pep Guardiola became manager the following year, and helped lead the team to a record undefeated streak of 53 matches, as well as a 24th domestic title.
Bayern continues to build from strength to strength and is considered the second-best team in Europe and one of the top five teams in the world.
Allianz Arena has been home to FC Bayern Munich since the 2005/06 Bundesliga campaign and is one of the most famous stadiums in Europe. While it might not have the lengthy history enjoyed by some of the more iconic grounds in countries like England or Spain, it has quickly made a name for itself as one of the premier stadiums in the world. Construction on the UEFA Category 4 stadium began in 2002 and was completed in 2005.
Bayern shares the ground with Munich’s other professional soccer team, TSV Munich 1860, as well as the German national team. Prior to the construction of the Allianz, home games for both these teams were played in the Munich Olympic Stadium, which still stands today. The Olympic stadium is still frequently used for events, although it no longer houses a professional sports team.
The first game in the Allianz Arena was played by TSV 1860 on May 30, 2005 in an exhibition match against 1. FC Nürnberg. Bayern Munich played its first match at its new home the following day in an exhibition game versus the German national team.
Allianz, the German financial services provider, purchased the naming rights to the stadium for 30 years. However, FIFA’s restrictions on allowing sponsorship from companies that are not official tournament partners has resulted in some unique naming customs. During the 2006 FIFA World Cup it was referred to as “FIFA World Cup Stadium, Munich,” while during UEFA matches it’s called “Football Arena Munich.”
Because of its iconic exterior made up of inflated ETFE panels (a special, high-tech plastic) it is also affectionately known as ‘Schlauchboot (inflatable boat.’ These same panels also give the Allianz a unique distinction as the first stadium in the world with an exterior that can completely change colors. The stadium glows red when Bayern Munich plays, blue for TSV, and white when the German national team or a neutral game is taking place.
The Allianz has been expanded on two occasions, with the capacity increased in 2012, and again in 2014, when another 2000 seats were added. This brought the capacity for the arena to 75,024, making it the second largest stadium in Germany. The only larger soccer ground is Borussia Dortmond’s Signal Iduna Park, which seats 81,360 people.
Allianz Arena will receive a significant upgrade during the summer of 2017 as it prepares to host four games during UEFA Euro 2020. This will also include the installation of the biggest LED screens in Europe, giving spectators a better view of the action than ever before.
5 Best Matches of the Allianz
2006 FIFA World Cup Opening Match: Germany 4 - Costa Rica 2
2006 FIFA World Cup Round of 16: Germany 2 – Sweden 0
2006 FIFA World Cup Semifinal: Portugal 0 – France 1
2012 UEFA Champions League Final: Bayern Munich 1 - Chelsea 1 (Chelsea Wins 4-3 on Penalties)
2016/17 UEFA Champions League Round of 16 1st Leg: Bayern Munich 5 – Arsenal 1
2017 DFB-Pokal Semi-Final: Bayern Munich 2 - Borussia Dortmund 3
With one of the most iconic kits in soccer the front of Bayern Munich’s bold, red shirt is a valuable place for a sponsor. Even more, there have been surprisingly few sponsors in the team’s history, with only 6 companies gracing the front of the jersey since the 1970s.
T-Mobile has been the kit sponsor for the last 15 years and for many fans are probably the only logo they’ve ever seen on the jersey. Prior to T-Mobile, Opel was there for more than a decade so only the old-school supporters probably remember any earlier partnerships. World Soccer Shop would like to fix that with a look back at the history of this legendary shirt, and the companies that have been lucky enough to advertise on it.
adidas were the first front-of-shirt sponsors from 1974 to 1978. This marked one of the team’s most successful spells in European soccer as they won the European Cup three times in a row in addition to domestic honors.
After adidas, the team was sponsored by a trucking company, Magirus Deutz, from 1978 to 1981. Due to a merger, this briefly became IVECO on the front of the jersey. While wearing the Magirus shirts the Reds won the Bundesliga two more times.
After moving on from the trucking giant, the classic computer company Commodore (like the Commodore 64) sponsored the team from 1984 to 1989. During this time, the team saw even more domestic success with another four league titles, although they were unable to replicate the European magic of the 1970s.
1989 was the beginning of the Opel years. The German auto manufacturer sponsored the team through 2002. While wearing these shirts Bayern was sometimes referred to as ‘FC Hollywood’ and added some silverware to the trophy cabinet with 6 more Bundesliga titles along with an additional two DFB-Pokals.
Opel was the jersey sponsor when the club won its fourth Champions League title in 2001.
T-Mobile began sponsoring Bayern Munich in 2002. This saw the start of one of the most successful eras in the team’s history with a return to both European and domestic dominance. At one point, the deal between T-Mobile and Bayern was the biggest partnership in soccer, and was valued as more than $37 million a year. While T-Mobile has been the front-of-shirt sponsor the team has won an impressive 10 Bundesliga titles, including the last five in a row. Even better, Bayern Munich finally became the first German team to complete the treble in 2013 by winning the Bundesliga, DFB-Pokal, and their first Champions League in more than a decade.
Since adopting their latest sponsor Bayern Munich has been an unstoppable machine when it comes to German soccer. Given the club’s recent success it’s no surprise that T-Mobile recently extended their deal all the way to 2023.