Club Deportivo Guadalajara, better known as Chivas, revealed their 2017/18 home and away jerseys by PUMA. The defending Mexican champs will sport a traditional home kit and a black/blue away shirt.
Both jerseys feature a design with their nickname - Rebaño Sagrado - on the inside of the neck and reflective Big Cats that shine bright under the floodlights.
The home jersey features the classic red and white stripes, adding Huichol art to symbolize the club's deep connection with their country and culture. Blue accents appear on the 'v' neck, dotted formstripes and cuffs.
The Mexican flag is represented on the cuffs. The Chivas badge was made with a thermo sealing technique that simulates an embroidery and brings depth and clarity to the garment, with a golden star above representing their most recent title: the Clausura 2017.
The away kit was unveiled as part of the 'Step Out' campaign by PUMA, in which 23 clubs from all over the globe revealed dark away and third jerseys when the sun set in their respective time zones.
The jersey features a black body and buttoned collar. Huichol art decorates the blue sleeves, while the reflective PUMA branding and club crest are painted in black. A Mexican flag is placed on the back of the nape.
Club Deportivo Guadalajara, better known as CD Guadalajara or Chivas, is one of the most popular club soccer teams in Mexico. They are the only team in Mexico to exclusive field Mexican players and are known for developing top talent like Omar Bravo and Javier ‘Chicharito’ Hernandez.
The club and their famous jersey, however, have roots in Europe. The club was founded by Edgar Everaert in 1906. The Belgian formed the club under the name of Club de Futbol Union because it included players from Mexico, Belgium, and France. For the jersey, he adopted the colors of his favorite team, Club Brugge K.V.
The vertical stripes and color scheme of the club were used although Club Brugge has since changed their club colors. Some historians claim the colors came either from the colors of the French flag or more likely from the colors of the Flag of Bruges which have a color tones more similar to those used by Chivas.
After a tour of Europe in 1908, Everaret and the players were convinced that the club name should carry a sense of community loyalty (much like how European clubs were named after neighborhoods or cities) and decided to change their name to Club Deportivo Guadalajar.
Shortly thereafter, Chivas informally adopted a team crest when they started wearing the club initials ‘CG’ on the center of their jersey. This logo was used on the club’s centennial jersey by Puma in 2006. The initial crest was eventually included inside a circle.
The current crest was adopted in 1923 with Everardo and Jose Espinosa, Angel Bolumar, and Antonio Villalvazo credited with the design. They used the crest of the city of Guadalajara as a basis adding the club name and 5 red and 6 white stripes. Stars below the crest are added to represent championships the team has won.