Because Euro 2020 takes place across 12 different borders this summer, adidas’ design campaign celebrates the blending of cultures, countries and colors across an entire continent.
That’s on full display here on the new Belgium 2020 home kit where paintbrush stroke graphics create a multi-sashed look across the chest. They overlap and connect like the tournament they were built for, and when you take a step back and look at the bigger picture, you see they form the shape of a “B,” for Belgium.
• Paintbrush sashes create a sashed look and a capitol “B” for Belgium • Replica – an officially licensed jersey that replicates the match-worn jerseys professionals wear. Built for the everyday supporter and features a looser fit and standard fabric technology. Sewn or embroidered crests make these very machine-wash friendly • AeroReady Technology – lightweight and built for warm temperatures, synthetic fibers push sweat from the body to the fabric’s outer layer, keeping you dry and comfortable • 100% polyester • Officially licensed