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Adidas Battle Pack
Adidas Battle Pack
No team has ever won the FIFA World Cup™ without giving it their all. It's about team work, togetherness, passion and whole nations uniting and coming together for a common cause. The FIFA World Cup™ is the pinnacle of any player's career, it's where the best meet the very best and where icons are made. It's about pure devotion knowing that your actions will define history. And there is only one way to approach it - either you go hard or you go home. You stand or you fall. You unite or divide. It's black or white. It's all in or nothing.
With one month to go until the 2014 FIFA World Cup Brazil™, adidas today launched Battle Pack, the official footwear collection for the tournament.
adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero™ f50, predator®, nitrocharge™, 11pro and adizero™ f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. Every boot has been designed with an aggressive identity and cutting edge technology. adidas Battle Pack will be worn on-field during the FIFA World Cup™ by the full roster of adidas players including Leo Messi and Oscar to Dani Alves and Luis Suarez.
The black and white colourway is a visual representation of the adidas "all in or nothing" 2014 FIFA World Cup Brazil™ campaign, with each boot exactly 50% white and 50% black. The only colour featuring on the boots is the fiery gold colours of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy. The adizero™ f50 Messi is the only exception with an added blue and white colourway, inspired by the national colours of Leo Messi's native Argentina.
The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory - speed, bravery, control, energy and agility.
Markus Baumann, Senior VP for Global Football at adidas said: "For Battle Pack, we wanted the boots to be highly visible on pitch and stand out from the extreme range of colour everyone expects to see in Brazil. Our FIFA World Cup campaign is "all in or nothing" and this mindset is represented perfectly through the black and white colourway chosen for the boots. In addition, we wanted to pay homage to a unique Brazilian design and the powers associated with the boots and style of the players wearing them. They will help prepare our players for battle in Brazil, as they aim for glory."
The Battle Pack launch marks the next stage of the adidas "all in or nothing" 2014 FIFA World Cup Brazil™ campaign. The tournament is the world's largest single-sport event and the ultimate platform for the adidas state-of-the-art footwear. The most exciting professional players in the world will wear the new adidas Battle Pack boots on-field for the first time during the 2014 UEFA Champions League Final in Lisbon and during the 2014 FIFA World Cup Brazil™.
ADIDAS BATTLE PACK DEVELOPER Q&A
Gerald Kuhtz, Lead Developer, Battle Pack
What is the rationale behind creating Battle Pack?
We want to create a big and lasting impression on the World Cup, the world’s largest football event and the ultimate platform for the adidas state-of-the-art footwear. It’s important to tell a unique story from adidas’ perspective with highly visible boot designs that have never been seen before. We want to become the talk of the World Cup by being bold and provocative, giving fans a product they can have an opinion about. With a collection that is only worn during the Champions League Final and World Cup, Battle Pack is going to command attention.
Why did you choose the black / white colouring?
The colouring ties in to the wider World Cup campaign, “all in or nothing” – it is do or die at the World Cup. We want the boots to stand out on the pitch – everyone expects a tournament in Brazil to be full of green, yellow and other bright colours. We felt this was predictable so we chose to be different with each boot exactly 50% white and 50% black. The black / white design also resembles the iconic Copacabana beach paving pattern in Rio, perfected by Roberto Burle Marx.
Why are the stripes orange / gold?
The orange / gold adidas three stripes represent the gold of the World Cup trophy, and the fire from the football gods, as the players prepare for battle.
Why does the adizero™ f50 Messi have a different colourway?
Leo has been given a unique blue and white colourway to symbolise the colours of his native Argentina.
Where did the name come from and how did this inspire the design?
The name Battle Pack symbolises the story of the boots. Apart from the black and white elements, the boot design has been inspired by the war paint patterns on the faces of native warriors from history and legend. ‘Battle Pack’ will intimidate opponents as the players fight for victory in Brazil.
Are there any new features?
predator is the boot with the most new developments, we have added a friction control element that extends to the outsole to guarantee more control. Also predator is the only boot that is white on black, as all the others have a black on white design. This is in line with our release of a new predator boot at every World Cup since 1994, so it is important to us for the predator to have a point of difference.
How would you want the boots to be remembered?
We want the boots to be remembered as synonymous with the World Cup in Brazil and for igniting adidas' new era in football. Our aim is for Battle Pack to be seen as iconic and memorable to all football fans around the world.
How long have you been working on Battle Pack?
adidas has been working on Battle Pack since April 2012, so over two years. We spent longer than usual on this range as it is such a special collection for this once-in-a-lifetime tournament. For the initial design phase we had two adidas teams working independently, one at adidas HQ in Germany and the other in Portland, USA. The boot designs have been tested extensively to ensure they stand out on pitch.
Have you had any feedback from the players?
The boots were kept quite secret for a while but now that the majority of players have seen them they have been really impressed and inspired by them. The entire roster of adidas players will be wearing them at the World Cup and the reaction in the testing and delivery of the product has been incredibly positive.