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In Greek, the word Diadora means sharing gifts and honors. The company interpreted this phrase to mean, “the sharing of successes, the concept of team in the competitive situation, and competition that respects both teammates and opponents.” These principles were the basis for Diadora’s vision for their company and the products they designed for their customers. Diadora began in 1948 when a young man by the name of Marcello Danieli had a desire to start work in the trade of boot making. World War I was in effect and Danieli, along with other traders, were focused on catering to the needs of the Italian army. The troops needed military shoes and boots for their trek across the foothills of Veneto. The knowledge and experience Danieli gained from his efforts in the war helped him continue on his path to making Diadora a successful business. Mountain boots were the first products Danieli and his wife produced and put out into the market. Over the years, his company established a reputation of high-quality and superiority products. This helped their company achieve brand name recognition throughout the Italian market. The sixties was a decade of growing wealth, and several communities began to get involved in recreational activities. An increasing demand in skiing gave Danieli an opportunity to tap into the market of ski boot manufacturing. Once again, he proved to be victorious and met the needs of the consumers. However, Danieli’s success did not stop here. He continued on to produce running shoes and tennis shoes which were also a hit in the market. The sporting goods industry boomed in the seventies with a growing demand in athletic participation from the younger generation. Because of this explosion in the industry, Diadora looked to advance the technology of their shoes. Italian artisan techniques were the basis for their products with support from artisans such as Guillermo Vilas, Martin Mulligan, and Bjorn Borg. The seventies was also the decade Diadora entered into the nationwide soccer market. Since 1948, Diadora carried on the tradition to be the only sportswear manufacturer to produce some of their shoes and apparel in Italy. Today, Diadora has a competitive advantage over some of its competitors with their advanced technological features in their soccer cleats. The outside region of the cleat contains “Touch Control”. This is a special application around the front section of the cleat which gives better traction between the foot and ball and, in turn, increases the player’s ball control. Second, “Engage” is an insole that gives the player complete comfort with reduction in foot perspiration problems and shock absorbing layers. Third is the “Axeler” feature which gives gradual bending, stability and support, and load distribution. The “Flex Rotax System” is the final feature of the cleat which aids the forefront and heel of an athlete’s foot. The structure of the studs give better traction and release in the forefront area, while giving stability and steadiness in the heel region. Francesco Totti was wearing Diadora soccer boots when he broke the record for top flight appearances for AS Roma. On February 28, 2008, he broke the club record with his 387th top flight appearance at San Siro stadium in Milan. He also was the top scorer of all time for AS Roma three years ago. Diadora has gone from providing mountain boots for the military troops in 1948, to a high-tech, innovative company who produces sportswear for some of the top soccer players in the world. They continue to improve on their already modernized designs to keep their competitive advantage in their market. Diadora has a passion for what they do, and they are committed to only providing the best to their customers. |
| WHY SHOP WITH US? |
| World Soccer Shop is the USA's premier soccer store for authentic soccer gear for fans, players, teams, soccer coaches and referees. In addition to being partners with the World's top players and teams World Soccer Shop is a leading retailer of adidas, Nike, Puma, and more. World Soccer Shop scours the world to find rare and unique soccer jerseys and apparel for your favorite soccer teams and we add to our club selection daily. In short, we never stop working to bring you the best possible soccer store in the world. Whether you're searching for your favorite team's jerseys or jerseys for your club, World Soccer Shop has it all. We live, breath and eat soccer 24/7. We're passionate about soccer and just as passionate about the level of service that you deserve. |
